Nice to meet you

I started in-house as the only writer at a Series A startup, where I owned everything from the homepage to the checkout emails. When you're the whole content team, you learn fast that copy isn't decoration — it's the interface between a company and the person deciding whether to trust it. Nine years and a hundred-plus projects later, that's still how I think about every line I write.

My favorite work happens before I write a word. I read your support tickets, listen to sales calls, and talk to the customers you already have, because the best copy is usually something a real person already said — I just find it and clean it up. When a headline finally clicks, it rarely feels clever. It feels obvious, like the only honest way to say the thing.

Outside of client work I write a small newsletter about voice and persuasion, over-research my coffee, and mentor junior writers making the leap to freelance. If you want copy that sounds like a human and moves like a salesperson, I'd love to hear what you're building.